History
2005-Google
provided a compaign management service called Jumpstart
2008-Google
launched the Google Online Marketing Challenge
April 2013-
Google announced it will add enhanced campaigns for AdWords to “help
advertisers better manage their campaigns in a multi-device
world”
Adwords
When user enter any search query, you see advertisements either at the top or bottom or anywhere related to that query, that are Google adwords. Advertisers can exclude those IP address ranges where they don't want their ads to appear. Google determines the subject of pages and displays relevant ads based on the keyword lists provided by advertiser.
Recent
Updates
1.
Local Product Listing Ads
Local
availability for product listing ads let customers know what is
available at nearby stores based on their query. After clicking the
ad, product and availability information along with similar items in
stock at the store are easily accessible. This program is still only
available to a limited number of merchants and requires at least 10
stores, and the ability to upload 4 data feed regularly.
2. View estimate for multiple keywords
You can now add bid simulator columns in your keywords report to quickly view estimates for multiple keywords.
3.
Consumer Ratings
“Consumer
ratings annotations highlight industry-specific ratings based on
consumer surveys. Up to three of your best ratings show below the
text of your search ads, along with a link to more ratings. These
annotations—which need no setup—help drive website traffic with
the power of consumer opinion,” AdWords mentioned in their help
section.
4. Dynamic Remarketing Using Google Analytics
On March 12th,
Google announced that remarketing with GA is becoming even more
powerful. A
single set of tags can now power both Google Analytics and dynamic
remarketing using the Google Merchant Center.
5.
Business become flexible using Advanced Conversion Reporting
At
the end of February, you should have noticed a few new terms in your
Adwords account. What was the conversions (one-per-click) and
conversions (many-per-click) columns got replaced with converted
clicks and conversions columns.
6. Update Conversion Values without updating Conversion Tag
Not
all conversions have the same value. For example, a newsletter sign
up will be worth less to most businesses than an actual sale.
By
assigning different values to different conversions, you’ll be able
to see the total value across different conversions. This gives
advertisers more insight and results in better reporting rather than
simply recording number of conversions that have happened. It is now
simple to change conversion values!
- Click the Tools tab and select Conversions.
- Select an existing Conversion that you want to add a value to.
- For an existing action, click the Settings tab and then click Edit Settings to enter a value for this action.
- Choose “Each conversion has the same value,” enter a numeric value, and click Save. You don’t need to update your tag — any value in your tag will be ignored and replaced with this value.
7.
Shopping Campaigns
On
February 18th, Google announced that Shopping campaigns are
officially available to all advertisers around the world. The
new campaign type provides a more retail centric way of targeting
products, more robust reporting, and competitive insights.
“We’re
very excited about the opportunities that come with Shopping
campaigns. It makes life easier for retailers who want to get more
granular with their targeting, solving many problems that exist
today. Its features help clients manage, exclude and prioritize their
products and can help clients continue to see increased ROI on PLAs
in the future.” - Todd Bowman, Product Manager, RKG
8.Importance of Ad Extensions
Ad
Rank incredibly depends on Ad Extension. Even Google itself advice to
use extensions to improve clickthrough rate, compaign performance and
engage its audience.
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