Google Algorithm

Google algorithm

When you listen google algorithm first question arises in your mind that what does it actually meant?

There are millions of websites in the world from which Google has to choose best one for query and

put it at top. Remaining ones are sorted according to their content.

Humming Bird looks at Page Rank, links, good content quality. It is fast. It drop old things and change them into new one. As I tell above, it is so quick as it cannot even noticed by anyone.Mobile optimization is not remain just a choice after its update.

The Caffenine Update in 2010 was meant to gather information instead of sorting it.

Google Panda update in 2011 was major step in history of SEO. It checks sites based on their content.

Its main purpose is to put high quality content sites at the top position. Panda target whole website. The

websites hit by Panda has to work in new compaign.

Google Penguin was introduced in April 2012. Its purpose is to low rank of websites that use black-hat SEO techniques like duplicate content, keyword stuffing and cloaking. It is also known as over

optimization penalty.Google introduced a tool known as “disavow links tool” to recover websites hit by Penguin.

The likely difference between Penguin 2.0 and Penguin 2.1 is simply a deeper level of analysis; the

ability to crawl and analyze even deeper-level pages to identify spam activities happening at a deeper

page-level.

2014 Updates

Unnamed Update — March 24, 2014

It was thought "softer" Panda update was introduced. Google not confirmed this update.

Page Layout #3 — February 6, 2014

First launched in January 2012. This algorithm penalize sites with too many ads. It is also known as "top heavy".

LINK BUILDING

LINK BUILDING become Link Earning in 2014.Quality of link matters rather than its quantity. Quality of links determine ranking of your website.Google’s Penguin update give importance to the quality of your links.
Dont's while building links:-
1.Buying links
2.Trading links
3.Link wheels
4.Using blog networks
5.Anything that smacked of spam, such as excessive or poor quality blog comments and article marketing
6.Links from low-quality or irrelevant sites
You can earn from links by using following tricks:-
1.Creating unique and attractive content so that people naturally linked to it in the course of their editorial and online work
2. Promote your content in front of those people who will share and link to your content
3.Your work should be of high quality that influence people.

TOOLS, SOFTWARES AND PLATFORMS

KNOW YOUR AUDIENCE

Strong digital marketing campaign includes getting to know your audience. SEO is about how you are connecting with your customers.You should make analysis and keep doing search to know what kind of people you are working with and it become easy to inform about your website.
How to get data about your customers?
1. You can get buying details of your existing customers using website analytics. Sort it.
2.You should extend your research. The Web provides a wide range of sources where you can learn more about your targets, using social media to read the publications. You should observe and gather data to know about audience, their language and issues they want to discuss about.
3. You should keep conversations with your customers. By doing this you can understand them and find keywords for marketingIf you have a question that is critical and you can’t find the answer, ask. Customer interviews, focus groups, surveys, and informal one to one chats with customers and prospects can yield critical insights that let you solve a key problem or have a major breakthrough in terms of how to serve your audience.

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