SMO

                                   

SMO-Social Media Optimization

Goal of SEO and SMO are same i.e. to generate traffic and awareness for website.SMO refers to optimize a website and content by sharing it across social media and networking sites. It is use to generate publicity,to increase the awareness of product or brand. Social media includes RSS feeds, social news and bookmarking sites. Social networking sites include Twitter, facebook etc.
It increase your linkability. It help your content travel and also make tagging and bookmarking easy.
Today Internet provides tremendous oppportunities for doing business thats why any advertiser can get publicity and make other aware about their products and get benefit.

SMO includes following activities:-

1. Run pay per click and cpm ad campaigns that can target users according to their interests, age location etc. Ad targeting is better. Traffic is continuing growing.

 

2. Setup and customize  account on Facebook, Twitter, Youtube or MySpace, and help to build networks, fans, and followers
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3. Content must be portable so that people can easily find and share it.Portability of content and syndication are key aspects of integrating social media marketing into your campaign. 

4.You can find "fans" on facebook and "followers" on Twitter by targeting keywords.

5. Social Media helps in starting own forums and blogs.

6. It makes getting traffic easily by landing page optimization, split testing and campaign tracking.