PPC

                                                                

                                                                     PPC-Pay Per Cick

Pay per click is also known as cost per click.It is use to get traffic on website.When the ad is clicked,

 advertisers pay the publisher.

PPC are also called banner ads. When user make query related to ads then they are shown above 

organic results in the website. PPC shows effect of ads on users according to their interest.

Pay Per Click($)=Ad Cost($)/Ad Clicked(#)

Flat-rate PPC

There is agreement among the advertiser and website owner that allow a fixed amount to be paid for 

every click. The amount is depend upon content. As content is king, a good one can attract more and 

more users. 

 

Bid-based PPC

There is competition among all advertisers as each one of them has to tell the host how much they 

 spend for given ad spot. Winner is determined on basis of all bids for the keyword that target the 

searcher's geo-location, the day and time of the search, etc. The ad with the highest bid, better quality

and more relevant than others is at the top position. Advertisers pay for each click they receive, with 

the actual amount paid based on the amount bid. The host charges winning bidder more than actual 

amount bid that is lower.

HISTORY

1996-Planet Oasis(First version of PPC) include in web directory

1998-Jeffrey Brewer of Goto.com(later Overture) present a PPC search engine proof-of-concept at

TED conference in California(Creation of PPC advertising system) 
 

1999-Google started Search Engine Advertising

2000-Adwords system was introduced

2002-PPC was introduced

2003-Yahoo! acquire Overture for $1.63 billion

2010-Yahoo and Microsoft launched their combined effort against Google

Nowadays companies like adMarketplace, ValueClick and adknowledge provide PPC services, instead of AdWords and AdCenter.